Deepening Market Penetration in Spain: Heat Pump Products Shine in Europe

Deepening Market Penetration in Spain: Heat Pump Products Shine in Europe

In November 2025, when the Iberian Peninsula in Europe was bathed in the mellow autumn atmosphere, our company embarked on a journey to Spain with its core heat pump products. We successively participated in two major industry events: the Madrid International Heating, Ventilation and Air Conditioning Exhibition (Climatización y Refrigeración, C&R) and the Piscina Barcelona Exhibition. We carried out precise promotion in the fields of new energy HVAC and swimming pool constant temperature, and achieved fruitful customer resources and market feedback.

As a benchmark exhibition in the European HVAC field, the Madrid International Heating, Ventilation and Air Conditioning Exhibition took "Innovation Drives Decarbonization" as its theme and gathered professional distributors, engineers and industry scholars from all over Europe. Closely following the exhibition theme, we focused on displaying low-temperature air-source heat pumps and commercial energy-saving heat pump systems adapted to the European climate. Through dynamic simulation operation demonstrations, we intuitively presented the products' high-efficiency heating performance in a low-temperature environment of -15℃ and the energy consumption advantage that is 30% lower than that of traditional heating equipment. The booth was always crowded with visitors. Many customers from Spain and neighboring countries such as France and Portugal stopped to consult. Among them, three well-known regional HVAC distributors expressed their agency intentions on the spot and had in-depth exchanges on the details of product localization adaptation.

After moving to the Barcelona Swimming Pool Exhibition, we focused on the needs of the segmented market and launched a series of heat pump products specially designed for swimming pool constant temperature. Aiming at the strong demand for domestic and commercial swimming pools in the Mediterranean region, we focused on explaining the product advantages in terms of constant temperature control accuracy, water quality friendliness and low-noise operation. On site, through the comparison of case data, we demonstrated the energy-saving benefits of the products compared with traditional electric heating equipment. During the period, we reached preliminary cooperation intentions with five high-end swimming pool design and engineering companies. Among them, a company serving the Spanish resort hotel cluster clearly proposed to test our products in three new projects.

This trip to the two exhibitions in Spain not only allowed our heat pump products to face the inspection of the European market directly, but also successfully met more than 20 high-quality potential customers and built a preliminary regional marketing network. With the EU's "Net Zero Industry Act" increasing policy support for new energy equipment, we will take this exhibition as an opportunity to deepen the connection with local partners, promote product localization optimization, and help deepen the development of the European market.